The recommendations issued following the user tests are based on user factual data which are presented in parallel with the conclusions of the test. Testapic's UX team will also be able to support its recommendations by illustrative mock-ups or wireframes of the integration of corrective actions with a user-centered approach.
Define the objectives
Every site has its own measurable KPIs (orders, cart amount, visited pages, click rates on advertising, etc.).
Ideally, objectives have to be formulated in a SMART way:
Plan the test & its protocol
Your targeted audience may be more or less broad, and consequently your targeted users may be defined with a few or a lot of criteria. Testapic has a dynamic panel database with more than 50 criteria which can be customized to fit your needs.
Example of target:
The test protocol clarifies the methodology and the scope of the remote usability test:
CBuild the test scenario
It is possible to:
let the user browse randomly your website or
ask him to perform specific tasks
Many studies have proven that the 2nd method is far more efficient to maximise the amount of identified usability issues ; hence this is the methodlogy used by Testapic.
The test scenario is built depending on the main user paths and the scope / objectives of the test. It is then detailed with tasks that the users will be asked to perform during the test.Request a demo