{"id":26592,"date":"2021-12-16T17:27:30","date_gmt":"2021-12-16T16:27:30","guid":{"rendered":"https:\/\/www.testapic.com\/?p=26592"},"modified":"2022-02-02T12:02:05","modified_gmt":"2022-02-02T11:02:05","slug":"redesigning-your-application-the-5-key-steps-to-follow","status":"publish","type":"post","link":"https:\/\/www.testapic.com\/en\/informations-pratiques\/actualites\/best-practices-2\/redesigning-your-application-the-5-key-steps-to-follow\/","title":{"rendered":"Redesigning your application: The 5 key steps to follow"},"content":{"rendered":"<p><b>Is your application bugging or is your conversion rate dropping? It might be time to redesign your mobile application. To guide you in this project, we propose you take a look at the 5 main steps to redesign an application.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To illustrate this article we will use the example of Picard, the leading frozen food company in France. We recently helped them with a project to redesign<\/span> <span style=\"font-weight: 400;\">their application, and with their help we organized a webinar to share our experience.\u00a0<\/span><\/p>\n<h2 class=\"h3\">Why redesign your application?<\/h2>\n<p><span style=\"font-weight: 400;\">There are several reasons that can motivate an application redesign. This can be, for example, a <\/span><b>technological need.<\/b><span style=\"font-weight: 400;\"> An aging application that is poorly optimized can be reason enough to redesign a mobile application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could also be to <\/span><b>improve its omnichannel journey.<\/b><span style=\"font-weight: 400;\"> When you know that 48% of French use their phones to do their shopping, having an optimized application becomes a must. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Updating an application may also be necessary to improve its <\/span><span style=\"font-weight: 400;\">e-commerce mobile performance<\/span><span style=\"font-weight: 400;\">, and particularly its conversation rate. Finally, a redesign can also be necessary to improve the UX in-app or to optimize its data collection. <\/span><\/p>\n<h3 class=\"h4\">The example of Picard\u2019s application<\/h3>\n<p><span style=\"font-weight: 400;\">Over time, Picard\u2019s application responded less well to the user\u2019s needs. And above all, it no longer adhered to the new technological standards. This observation prompted the leading frozen food company in France to embark on a mobile application overhaul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picard, with whom we worked on this project, also wanted to improve its omnichannel journey, by offering a more harmonious journey between the digital and physical touchpoints. This application update had to help Picard\u2019s products to gain visibility on the application.<\/span><\/p>\n<h2 class=\"h3\">The main steps to redesign an application<\/h2>\n<ul>\n<li><a href=\"#D\u00e9finir le besoin et les objectifs\">Define your needs and objectives<\/a><\/li>\n<li><a href=\"#Conception des maquettes\">Design different mock ups<\/a><\/li>\n<li><a href=\"#Tests des prototypes\">Test different prototypes<\/a><\/li>\n<li><a href=\"#Analyse des r\u00e9sultats\">Analyse the results<\/a><\/li>\n<li><a href=\"#Mise en d\u00e9veloppement de la refonte\">Implement the redesign<\/a><\/li>\n<\/ul>\n<h3 id=\"D\u00e9finir le besoin et les objectifs\" class=\"h4\">Defining your needs and objectives<\/h3>\n<p><span style=\"font-weight: 400;\">This is the<\/span><b> first step <\/b><span style=\"font-weight: 400;\">to make a redesign and it is<\/span><b> essential.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Defining the needs and the objectives of this redesign will allow you to give direction to your project. What is it that you need? How useful will this redesign be? For what?\u00a0 Who is this update for?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, this step should allow you to answer the question <\/span><b>\u201cWhy should I redesign my application?\u201d<\/b><span style=\"font-weight: 400;\">. If you have a clear and precise answer to this question. It is time to move on to the second step of your redesign project: the step of designing your mock ups.<\/span><\/p>\n<h3 id=\"Conception des maquettes\" class=\"h4\">Mock ups design<\/h3>\n<p><span style=\"font-weight: 400;\">Once the objectives and the needs have been defined, it is time to create your first prototypes. And in order to do this, you will only need to<\/span><b> monitor your<\/b> <b>competitors<\/b><span style=\"font-weight: 400;\"> and a good dose of <\/span><b>imagination.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Why monitor your competitors?<\/span> <span style=\"font-weight: 400;\">It is quite simple, monitoring your competitors will allow you to <\/span><b>list all the practices<\/b><span style=\"font-weight: 400;\"> that you should follow and <\/span><b>the mistakes that you should avoid<\/b><span style=\"font-weight: 400;\">. In addition to that, monitoring your competitors will allow you to get inspired and to boost your imagination.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once this is done, you can move on to the next step and start designing your first <\/span><b>mock ups<\/b><span style=\"font-weight: 400;\">. In order to do this, you can use Figma or Adobe XD, which are good solutions to create prototypes. We also recommend you to not limit yourself in the creation and make as many mock ups as possible. You will narrow the options later on to submit them to the <\/span><span style=\"font-weight: 400;\">user\u2019s tests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of <\/span><b>Picard<\/b><span style=\"font-weight: 400;\">, the leading company in frozen food made 4 <\/span><b>mock ups<\/b><span style=\"font-weight: 400;\"> for the tests: the first two were about the search results, with a tiled display and a second one about the list results. The other two mock ups offered two different designs for the navigation menu. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24809\" src=\"https:\/\/www.testapic.com\/wp-content\/uploads\/Maquette-1.png\" alt=\"Refonte application : Maquettes r\u00e9sultats de recherche\" width=\"400\" height=\"340\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Picard\u2019s mock up: Search results<\/span><\/i><\/p>\n<h3 id=\"Tests des prototypes\" class=\"h4\">\u00a0Prototypes tests<\/h3>\n<p><span style=\"font-weight: 400;\">Once your mock ups have been done, we <\/span><b>strongly recommend<\/b><span style=\"font-weight: 400;\"> you to <\/span><b>try them out<\/b><span style=\"font-weight: 400;\">. Why? Simply because testing your prototypes with real users, will allow you to identify <\/span><b>areas that should be improved<\/b><span style=\"font-weight: 400;\">, in addition t<\/span><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> reducing your cost of development<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">and <\/span><b>to validate your redesign project<\/b><span style=\"font-weight: 400;\">. Do not forget that it is your users who will make your update a success or not, so<\/span><b> do not ignore your main target <\/b><span style=\"font-weight: 400;\">in this project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we worked with Picard, the users' tests allowed us to identify several areas that had to be improved. For example, Picard found out that the list search results were better. For their part, the users were lost when using the tabs \u201cPicard &amp; Me\u201d or \u201cFavorites\u201d. This feedback prompted our digital team to rework their mock ups.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24750\" src=\"https:\/\/www.testapic.com\/wp-content\/uploads\/\/6C0662B9-3B9A-4D10-9F46-1E38C1B551CF-680x348.jpeg\" alt=\"\" width=\"400\" height=\"204\" srcset=\"https:\/\/www.testapic.com\/wp-content\/uploads\/6C0662B9-3B9A-4D10-9F46-1E38C1B551CF-680x348.jpeg 680w, https:\/\/www.testapic.com\/wp-content\/uploads\/6C0662B9-3B9A-4D10-9F46-1E38C1B551CF-690x353.jpeg 690w, https:\/\/www.testapic.com\/wp-content\/uploads\/6C0662B9-3B9A-4D10-9F46-1E38C1B551CF.jpeg 769w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Picard\u2019s mock up: navigation menu<\/span><\/i><\/p>\n<h3 id=\"Analyse des r\u00e9sultats\" class=\"h4\">Results analysis<\/h3>\n<p><span style=\"font-weight: 400;\">Once you have carried out your tests. It is time to analyze the results. This is where the <\/span><b>qualitative<\/b><span style=\"font-weight: 400;\"> and <\/span><b>quantitative<\/b><span style=\"font-weight: 400;\"> data will come in handy. The quantitative data will allow you to identify the blockages in your redesign or areas to be improved. At the same time, qualitative data will allow you to understand \u201cwhy\u201d there is a problem, and specially to understand how to solve this problem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of your analysis, if all the lights are green, it is time to move on to the development and implementation of your redesign. If your tests have pointed out inconsistencies, or the user\u2019s feedback is bad, we advise you to review your mock-ups and test a new prototype.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what Picard did. In order to secure the redesign project and to identify the last user blockages, the French leading company in frozen food decided <\/span><b>to launch a second set of tests<\/b><span style=\"font-weight: 400;\">. The purpose of the latter was <\/span><b>to evaluate <\/b><span style=\"font-weight: 400;\">all of the<\/span><b> in-app navigation<\/b><span style=\"font-weight: 400;\"> and <\/span><b>to validate the UI <\/b><span style=\"font-weight: 400;\">of the mobile application.\u00a0<\/span><\/p>\n<h3 id=\"Mise en d\u00e9veloppement de la refonte\" class=\"h4\">Implementation of the redesign<\/h3>\n<p><span style=\"font-weight: 400;\">The most important part, the last step of the redesign. This is where everything will start to sound like music. At this point, your developers will only have to <\/span><b>reproduce your mock ups <\/b><span style=\"font-weight: 400;\">and <\/span><b>add the latest optimizations <\/b><span style=\"font-weight: 400;\">identified thanks to the user\u2019s test.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite everything, this step will take a long time\u2026 Therefore, in order to reduce the waiting time, we advise you to <\/span><b>speed up your method <\/b><span style=\"font-weight: 400;\">and to<\/span><b> implement the redesign<\/b> <b>in parts<\/b><span style=\"font-weight: 400;\">. This will allow you to update your application quickly and you will not have to wait for the entire implementation to be done before evaluating the impact of your redesign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You now have all the keys to successfully redesign your application. However, before embarking on such a project, it is<\/span><b> imperative to validate your objectives and to be sure of your needs.<\/b><span style=\"font-weight: 400;\"> Sometimes, it could be better to just do an <\/span><span style=\"font-weight: 400;\">UI redesign <\/span><span style=\"font-weight: 400;\">instead of changing everything.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your application bugging or is your conversion rate dropping? It might be time to redesign your mobile application. To guide you in this project, we propose you take a look at the 5 main steps to redesign an application.\u00a0 To illustrate this article we will use the example of Picard, the leading frozen food [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":24842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[524],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redesigning your application: The 5 key steps to follow &#8226; Testapic<\/title>\n<meta name=\"description\" content=\"Redesigning your application: The 5 key steps to follow Is your application bugging or is your conversion rate dropping? It might be time to redesign your mobile application. 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