Case studies

Scope	Launch of an e-commerce responsive website
Main objectives	Identify the main issues in the conversion process (main user paths) Study the UI principles of the new website on desktop and mobile devices
Target / Audience	300 people Customers + Competitors' customers Average age = 35 / Women = 50% Location = France
Examples of results	Analysis of the home page zoning Bug detection after the launch Optimization of product list presentation on mobile

Scope	Checkout optimisation for customers
Main objectives	Study the level of understanding of loyalty actions Analyze the stress when using the discount codes and the different types of payment
Target / Audience	280 people Customers Location = France
Examples of results	Improving the management and completion of the Waooh! card Optimizing the discount presentation on the order summary page

Scope	New home page design
Main objectives	Test the new home page before production launching Understand the expectations of the users on this page
Target / Audience	120 people Looking for a new home or apartment 60% women Location = France
Examples of results	Identification of active (hot) and passive zones on the page Reviewal of the visibility and the usability of the search engine

Scope	Develop a new in-train application
Main objectives	Study, at the early stages of conception, different UI options
Target / Audience	260 people Large audience using train
Examples of results	Identify a favorable UI option Optimization of the UI main functionalities

Scope	Userpath optimisation when requesting new car insurance quotes
Main objectives	Improve the conversion rate of the form
Target / Audience	120 people Car owners
Examples of results	Identifaction of the fields provoking a drop in conversion rate (and the reasons) +5% conversion rate

Scope	New application development
Main objectives	Validate the 1st user journeys using agile design Test 2 types of navigation menus
Target / Audience	+1000 people Age : 35-40 iPhone owners Business travellers
Examples of results	Validation of the main entries of the app’s fields Identification of a preferred tab bar

Scope	Continuous improvement of the site
Main objectives	Identify the factors influencing the conversion rate following new functionalities Understand the user journey specific to parents
Target / Audience	+1000 people Parents with a newborn baby
Examples of results	New website design (navigation menu optimization, registration, checkout, …) A study of the multichannel paths (Web and catalogs) Roadmap optimization on Desktop and Mobile devices

Scope	Full integration (agile mode) in the design process of a new Website
Main objectives	Validate the main sprints in the design process Select the most relevant UI choices
Target / Audience	+900 people Age > 45
Examples of results	Advertising revenue improvement An increase in the number of viewed pages and reading time

Scope	Opportunity study
Main objectives	Relevance of a new B2C offer
Target / Audience	+1000 people 50% France / 50% Italy
Examples of results	A study of the behavior and journey when dealing with appliances Identification of the different profiles of buyers

Scope	User-centric approach
Main objectives	Identy the main issues to complete the online procedures Study the level of understanding of the editorial sections
Target / Audience	+1300 people CAF beneficiaries Location = France
Examples of results	Identification of a roadmap of corrective actions to optimize the Web and application interface

Scope	On-line release of the interactive site version
Main objectives	Test the perception of the key pages Understand the user expectations
Target / Audience	+1000 personnes Large audience Online news readers Location = France
Examples of results	Advertising revenues improvement An increase in the number of viewed pages

Scope	New website optimization (in production)
Main objectives	Optimize contact form completion Improve the interface presenting the travel quotes
Target / Audience	350 people Good earnings Love travelling / Want to travel in the next 6 months Location = France
Examples of results	Improvement of produced and converted quotes